Motor vehicle crashes are one of the leading causes of death for 15-20 year olds and the primary cause for collisions is driver inattention.
Driver inattention has been found to be the leading factor in most crashes and near-crashes, according to a landmark research report by NHTSA and the Virginia Tech Transportation Institute. Based on these statistics and based on real world experience from their own trauma center, Froedtert & The Medical College of Wisconsin have announced a campaign to encourage safer driving among teenagers and their parents. The Just Drive! program will not only highlight the dangers of distracted driving, but will also encourage both parents and teens to eliminate those distractions and simply "just drive," as the campaign name implies.
Getting InvolvedGetting a driver's license is a monumental experience. While it marks an exciting “rite of passage” for a teenager, it is also a critical time to talk about the importance of safe driving. Here’s how you can get involved in the Just Drive! Campaign. |
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Froedtert & The Medical College intentionally use the word crash instead of accident. We believe that accidents are unpredictable and unavoidable. A crash is predictable and can be avoided if everyone would pay better attention and drive responsibly while behind the wheel.
Froedtert & The Medical College created a public service announcements as a gentle reminder to parents that teens learn their driving habits from them. |
Teens: Take Responsibility. Just Drive!
Driving, like any other privilege, comes with certain responsibilities and driving dangerously can be met with serious consequences. To protect your life and the life of others, commit to driving safely. Get involved:
Parents: Pay Attention to Your Driving Behavior. Just Drive!
Parents have a significant impact on their teens’ driving habits. In fact, a recent online survey conducted by Froedtert & The Medical College of Wisconsin revealed that parents are the biggest influence on teens' driving and that most parents are exhibiting the same distracted behaviors as teens such as talking on the phone, listening to music, eating, speeding and following other vehicles too closely. Get involved:
Before The Wheel™ provides you with information on how you can work with your teen to develop better technical skills and decision-making skills. The Web site also provides you with information and resources about safe driving programs that are available in Wisconsin.
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