Froedtert & The Medical College of Wisconsin
FroedtertHealth
In Wisconsin, call
1-800-DOCTORS
Contact Us | News Room | Careers
For Professionals | For Employers
  • Froedtert Health Home
  • Froedtert
    Hospital
  • Community Memorial
    Hospital
  • St. Joseph's
    Hospital
  • Community &
    Specialty Clinics
Froedtert & The Medical College of Wisconsin
Find a Doctor
Diseases and Specialties
Locations & Directions
Patient Information
Visitor Information
Clinical Research
Donating and Volunteering
For Health Care Professionals
Health Resources
About Us
Diseases and Specialties Home
Directions to Campus
On-Campus Directions
Off-Campus Facilities
Froedtert Health Locations
Primary Care Clinics
Centers for Diagnostic Imaging (CDI)
New Clinics & Relocations
Transportation and Parking Services
Advance Directives
Appointments
Billing and Insurance
Contacting a Patient
Find a Doctor
Gift Shop
Inpatient Care
Medical Records
Patient and Family Services
Patient Safety
Pharmacy
Pre-Arrival
Privacy
CarePages
Contacting a Patient
Hours and Guidelines
Local Area Services
Services in the Hospital
Current Programs
Clinical Trials Basics
Translational Research Units
Recommended Resources
Froedtert Hospital Foundation
Volunteering
About Nursing
For EMS
For Physicians
Professional Education
Child Life Services
Classes and Events
e-Newsletters
Griefwords
Health Care Roundtable
Health Blogs
Health Podcasts
Just Drive!
Reading Room
Small Stones Wellness Center
Support Groups
Workforce Health Program
Academic Medical Center
Achievements and Recognition
Advanced Practice Nurses
For Our Suppliers
Our Commitment to Community
Our Physicians
Our Prices
Partnerships and Affiliations
Physician Assistants
Quality Care
Who We Are
Working at Froedtert
Home ) Health Resources ) Reading Room ) Health Blogs ) Reflections in a Head Mirror ) Archive
Health Resources
Child Life Services
Classes and Events
e-Newsletters
Griefwords
Health Care Roundtable
Health Blogs
Health Podcasts
Just Drive!
Reading Room
Every Day
Froedtert Today
Other Publications
Incredible Stories
Commitment to Nursing
Health Blogs
Reflections in a Head Mirror
Archived Blogs
INERTIA: A Therapist's Thoughts
Pearls of Prevention
The Nerve Center
Subscribe to Print Publications
Small Stones Wellness Center
Support Groups
Workforce Health Program

Reflections in a Head Mirror

Reflections - Archive

6/30/2008

At the Mall

“Isn’t it a bit unnerving that doctors call what they do ‘practice?’”
-George Carlin  


My bad.  

A few months ago, on a day when I was already in a sour mood, I walked past the kiosks at the local mall trying to fend off the sales pitches — “No, I don’t need a phone;” “No, thanks, but I don’t need basement waterproofing;” “Thanks, but I already have a watch.” Suddenly, a pleasant, young woman with a lip piercing approached me.  

“Sir, would you like to learn how a scan can save your life?”  

Here, I was told, was an opportunity to use the very latest technology to check me for heart disease, screen me for many types of cancer, and make certain I was free of dangerous gall stones. The testing would be painless, I wouldn’t have to remove my clothes, and a package screening deal would allow for enormous discounts. My insurance company might even pay for some of the testing! She smiled and looked at me hopefully.  

I guess I snapped. “Are you aware that the screening tests that your company sells have never been shown to be effective?” She regarded me with surprise. With as much composure as I could muster, I tried to explain that neither the CT angiogram nor CT lung cancer screening had ever completed clinical trials testing. Over the next couple of minutes, I’m pretty certain I moved on to telling her what I thought of the company for which she worked. “You should think twice about this job,” I recall saying. She turned away and I mumbled an apology. Pretty soon, she had buttonholed another potential customer.  

I admit that I was embarrassed by my rant. The encounter resurfaced in my memory when I read an article entitled “Weighing the Costs of a CT Scan’s Look Inside the Heart” in The New York Times (June 29, 2008). The authors much more eloquently make the same case that I tried to make with that unfortunate saleswoman. Undoubtedly, doctors who have embraced the technology clearly disagree with doctors who have called for more research and evidence. Still, the article notes that a “faith in innovation, often driven by financial incentives, encourages American doctors and hospitals to adopt new technologies even without proof that they work better than older techniques.”  

There are risks, of course. The article cites an expert who calculated that a CT angiogram uses the same amount of radiation as over a thousand conventional chest X-rays. On top of that, Americans spent over $100 million on 150,000 CT angiograms last year. Those volumes will only rise in the future.   

Whenever we are putting our patients at risk, either medically or financially, it seems to me that we should always try to act based on what we know is true rather than what we only wish was true. One of my medical school professors told our class many years ago, “Half of what we teach you in Medicine is wrong. The problem is this: We don’t know which half.” Some days, it seems like what we really, truly know is even less than that.  



   The following is feedback received for this blog:

Thanks for this... my father, a non-smoker in great shape at 62, was diagnosed this month with stage 4 lung cancer. His prognosis is not good, and amongst all the other emotions comes the inevitable second-guessing about "could we have caught it sooner?" He was lamenting that while he's heard all those offers for "life saving scans" on the radio, he had always brushed them off as "life saving scams", but now found himself wondering if he should have had one. It may be reassuring for him to hear your viewpoint on these offers. I'll direct him to your blog.


Good for you! I detest the whole-body scan vultures. What people don't understand is that you can pay for the scan, but you can't go to the mall to get the thought process a real doctor puts into the decision to order the scan.

- Theresa
www.ruraldoctoring.com


Great post. A growing problem.

And an uncomfortable one to face as a primary care doctor, especially when some local cardiologists are really pushing them. Patients come back to me asking why I never ordered it.

It's hard not to snap and sputter like you did to the mall chick.

- Dr. Smak
www.drsmak.blogspot.com


What struck me in The New York Times article "Weighing the Costs of a CT Scan Inside the Heart" was what the story omitted: peer-reviewed and emerging clinical trial data showing that CTA scans produce cost savings and improve patient outcomes. Also, for a story of this length to leave out any discussion of appropriateness criteria - even though cardiology and radiology medical societies already have programs in place, and both criteria are part of the current policy discussion - is curious. In my estimation, it fails to offer readers balanced information to help inform their decisions.

There are numerous peer-reviewed studies demonstrating that CT scans detect heart disease and help patients avoid cardiac catheterization. For example, the article could have cited a 2007 study in the Journal of the American College of Cardiology, which found that multi-slice heart scans significantly reduced diagnostic time and produced cost savings. It could have also cited a recent study demonstrating how CT heart scans are an effective and cost-saving tool in selecting patients for cardiac catheterization. The selective catheterization resulted in average cost savings of $1,454 per patient.

Proper utilization of any medical technology is important, and the majority of doctors do use medical imaging appropriately, without standing to realize any financial gain from doing so. In fact, according to 2005 Medicare claims data, an average of 94% of CT, MRI, PET and SPECT referrals are made to physicians who do not order the tests, and that percentage is even higher for cardiac imaging. To address the small minority of instances when imaging is improperly used, policymakers and medical societies are embracing appropriateness criteria and accreditation requirements as effective solutions that allow health decisions to remain in the domain of physicians and patients rather than insurance companies. Unfortunately, The Times story made no mention of this either.

CT heart scans eliminate the need for an invasive and expensive procedure to diagnose coronary artery disease by providing precise and comprehensive information on heart ailments without surgery and within seconds. Yes, a CT heart scan may seem expensive when viewed in isolation, but compare the price tag of a one time scan to the cumulative, long-term costs that will come with its regrettable alternatives: repetitive consultation and progression of disease and inappropriate treatment. Talk about penny wise and pound foolish-especially considering that coronary artery disease is the most common type of heart disease, and the number one killer for both men and women.

Thankfully, Medicare's recent heart CT scan coverage decision allowed continued patient access to these tremendously valuable scans, which have revolutionized the way doctors diagnose heart disease, and become the standard of care for cardiac disease throughout the country and the world. I am certain that patients across America are benefiting as a result, and in this vein, it is incumbent upon us and our healthcare system to ensure that physicians are continually armed with improved resources for diagnosing and treating disease more precisely, effectively and efficiently - not restricted in their ability to save lives.

- Andrew Whitman
Vice President, Medical Imaging & Technology Alliance
http://www.medicalimaging.org/




Believe me, I am no expert, but the issue, of course, isn't whether new technology should be available to people when indicated to diagnose and treat disease. The issue is the direct-to-consumer marketing and the possibility that the people who own the devices might be tempted to overutilize the resource for whatever reason.
 
When people who directly profit from the use of the CT angiograms are quoted as saying, “It’s incumbent on the community to dispense with the need for evidence-based medicine,” the industry should be concerned.  

Thanks for your comments.
-Bruce Campbell, MD



In this case, I don't think any expert can argue it appropriate to do mass screenings of the general public with CT scans. It seems the health insurance companies are not the only people hiring high school graduates to direct the rationing of healthcare.

Direct marketing to consumers is highly frustrating to me - even with simple, evidence-based testing like lipid profiles that are done in malls or business settings by healthcare "companies." Patients end up getting fractured preventive care. Nothing beats a dedicated primary care physician who provides comprehensive preventive care services.

- Jonathan Dee
www.nzou.com
Posted 9:14 AM
Feedback - Permalink
6/17/2008

The New Finding

“Silence is more eloquent than words.”
-Thomas Carlyle  


He was a stoic guy who had spent his entire life on a farm. The skin draping over his lanky frame was weathered, but his clothes were clean and his boots were freshly polished. His feed cap hung on the hook behind the door.  

He had been free of cancer for a few years, begrudgingly returning for follow-up visits with the same enthusiasm that he probably reserved for trips to the dentist, the fabric store, or the shopping mall. As I entered the room, he tensed briefly like a cornered animal.  

“Good afternoon, Mr. Anderson. Anything new?”  

“Nope,” he answered. He looked at the floor just in front of his feet.  

I reviewed my last note, updating his history and trying to coax answers from him. He responded to each question with a barely perceptible gesture and “Nope,” “Yep,” or “Dunno.”  

Fortunately, everything appeared to be stable. I examined his throat, finding no new areas of concern. He shifted in the exam chair, sensing that the appointment would soon be finished. As he stood to leave, I glanced at the tooled leather belt and large buckle that he had worn to each appointment.  

“You’ve been out to your workbench, haven’t you?” I asked.  

He stared at me blankly. “Hmmm?”  

I pointed at his belt. “You got out your awl to make some new holes, I suspect.”  

He shrugged and sank back into his chair as though I had caught him pilfering cookies. “Yep.”  

“How much weight have you lost?”  

“Dunno.”  

I checked back in his record and found that he had dropped 20 pounds since the previous year. He allowed that he had been having increasing problems with swallowing for several months. I explained that patients who survived one cancer are at risk for side effects and even more tumors.  

“Cancer?” he asked.  

“We don’t know that yet. We’ll work on this together,” I said. I began the process of ordering tests and setting up visits. “We will find out what is going on, and do everything we can to solve this for you,” I promised.  

He stood, preparing to leave. He stared at the list of appointments that I had handed to him. As he retrieved his hat, he shook his head, gripped my hand, and said “Hmmm-hmmm." 

I looked at him. “I know." I said. "You’re welcome."

Posted 1:19 PM
Feedback - Permalink

Postings
Settings
Profile
View Blog
Create   Edit
Could a greater miracle take place than for us to look through each other’s eyes for an instant?
-Henry David Thoreau    

It is almost 7:00 a.m. and I carry my briefcase and lunch bag from the car to my office. I nod to some of the night shift employees heading home. Another day has begun.  

I type my password and check the computer, reminding myself of the twenty patients I am scheduled to see today in the cancer clinic. A few new consults with untreated or recurrent cancers occupy the longer appointment slots. Follow-up and post-operative patients will be seen more quickly. It will be a full day but, hopefully, I will grab a few minutes around noon to eat my sandwich.  

I print out some office notes and carry them with me to our weekly 7:15 a.m. Tumor Conference. Several physicians present cases for discussion. We review the scans and the pathology, making recommendations for treatment. We determine who is eligible for a clinical trial. We look at recent research results. Usually, a brief discussion will mean better news for the patient; we have something to offer. A longer discussion can reflect the lack of good options.  

Clinic gets going. First is a 64-year-old man with a tongue cancer. Symptoms have been present for about six months. The scans are helpful. The cancer has not caused much damage. Only one lymph node is involved. Everything else looks fine. I run through the surgical risks, benefits, and alternatives. I prepare the consent form and look at the schedule. Any questions?  

He drops his head, hands gripping his knees. “My wife would have known what to ask,” he tells me. “She died six weeks ago. That’s why I waited to come in. I was caring for her.”  

I pause. There is a story pressing in on us from all sides. It floods the room.  

“I am so sorry,” I reply. “I am glad you are here. Your cancer is still very curable. Tell me about her.”  

We spend some time. I am soon behind on my schedule. There will be more stories that need to be shared before the day is through.  

A recent You-Tube video from the Cleveland Clinic is a spot-on rendering of what happens every day in a hospital. See what you think. No matter where we are, stories surround us, but they are closest to the surface when we are most vulnerable. Recognizing this reality should be part of the repertoire of every physician. We teach this to our students and residents. Even still, how easily we all forget.  

The day in clinic draws to an end and everyone has gone home. At 6:00 p.m., my charts are half-complete. I pick up my briefcase and lunch bag. I find my car and head home.

Tomorrow will be here soon enough.

Share on Facebook

The following is feedback received for this blog:


   Dr Campbell, Your Reflections are always so moving including this one. The You-Tube Video from the Cleveland Clinic was excellent.

- Mary Ann, an RN
 
 
 
Show posts
Description:
Other Blogs:
Image:
Dr. Bruce Campbell
Description:
Bruce Campbell, MD, grew up in the Chicago area, graduating from Purdue University and Rush Medical College. He completed an otolaryngology residency at the Medical College of Wisconsin and a head and neck surgery fellowship at M.D. Anderson Cancer Center. He has been on the faculty at Froedtert & the Medical College of Wisconsin since 1987.

View Dr. Campbell's physician profile.


Member

 

  • Perspective
  • Confidentiality
  • Disclosure
  • Reliability
  • Courtesy


http://medblogcode.blogspot.com/




 


I won a Golden Llama Award!

PROFILE
Dr. Bruce Campbell
Bruce Campbell, MD
Medical College of Wisconsin Otolaryngologist
View full profile
RECENT POSTS

Beneath the Surface

Recurrence

Signs of Obsolescence

A Positive Attitude and Cancer Survival

Out-of-Pocket

ARCHIVES
May 2013
April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
OTHER BLOGS

AggravatedDocSurg

Bioethics Discussion

The Blog that Ate Manhattan

Bongi

Buckeye Surgeon

db's medical rants

Dr. David's Blog

Dr. Edwin Leap

Dr. Wes

Everything Health

GruntDoc

Kevin, MD

MedGadget

MedPage Today blogs

Musings of a Distractable Mind - Dr. Rob

Notes of an Anesthesioboist

NYU Literature, Art, & Medicine

Pallimed

Respectful Insolence

Not Running a Hospital

Scan Man

Suture for a Living

Tara Parker-Pope - NYT Well blog

Tim's El Salvador blog

Dr. Val

RSS  More Info
Printer Icon
Printer Friendly
Envelope Icon
Send to a Friend
© 2013 Froedtert & The Medical College of Wisconsin
9200 W. Wisconsin Ave.
Milwaukee, WI 53226
Privacy | Security | Editorial Policy | Terms and Conditions | Accessibility | Site Index