About the Clinical Cancer Center
Why a Crane?How the Crane Motif Helps Symbolize our Mission for the Froedtert & The Medical College of Wisconsin Clinical Cancer Center
You may wonder "what does a crane have to do with a cancer center?" When staff were planning for the Froedtert & The Medical College of Wisconsin Clinical Cancer Center, they looked for a visual emblem that would blend well with the Clinical Cancer Center’s mission — and with the architecture of the building. The crane seemed the perfect marriage.
“The crane holds cross-cultural appeal as a symbol of good health, longevity, compassion, protection and many similarly positive traits,” said Sue Derus, executive director of cancer services for Froedtert & Community Health. “As we learned more about this amazing bird, we found out the crane performs an annual migration flight - a very arduous journey that requires a great deal of strength and persistence. We believe this journey is symbolic of the well defined, but challenging path each cancer patient must take on: moving through treatment, emotional upheaval and recovery — toward a desired destination.”
Below are a few more reasons why the crane image ties in nicely with the Froedtert & The Medical College of Wisconsin Clinical Cancer Center:
- The Froedtert & The Medical College of Wisconsin Clinical Cancer Center offers comprehensive cancer services in an optimistic healing environment.
- Cancer is often described as a journey, full of unknowns and many detours.
- The Clinical Cancer Center is a place where cancer patients and their families can undertake the difficult journey in surroundings that are bright, hopeful and healing.
- Staff chose the crane as a symbol for the Clinical Cancer Center because its image represents longevity, health, protection and wisdom in many cultures around the globe.
- Like migrating cranes that fly many miles to reach their destination, cancer patients bravely face a long, frightening journey full of unknowns.
Date: Jan. 18, 2008
Last Review Date: June 25, 2013
Online Editor(s): Andy Monigal