Pink Heals:  Inspiration in Pink

Pink Heals logoIt’s an inspirational sight, a caravan of pink fire trucks, a pink bus and support vehicles, traveling across Wisconsin. More than just fun, it’s The Pink Heals Tour which stopped outside of the Clinical Cancer Center July 17.

Since 2007, the Pink Heals Tour has brought pink fire trucks and buses to communities to raise cancer awareness and to honor and support those who are battling cancer. The tour raises money for women’s cancer programs, this year at Froedtert & the Medical College of Wisconsin.

Firefighters, dressed in pink t-shirts and gear, were there to offer a warm welcome and big hugs. “The trucks are meant to honor people. When we run into someone who’s battled a difficult disease, we give them a big hug, and we want to recognize them,” said Lake Country firefighter Brad Bowen, President of Pink Heals, Lake Country.

The Pink Fire Trucks are living, moving memorials. Each vehicle is named after someone who has had cancer and they are covered with emotional tributes to women who have battled cancer. Visitors are invited to add their tributes to the trucks. For survivors and those battling the disease, the trucks represent hope and healing.

Pink Heals Fire TruckPink Heals Breast Cancer Ribbon image

This year the Pink Heals trucks added a stop to their Wisconsin tour – on July 17, the trucks visited the Milwaukee Fire Department’s Local 215 Union Hall for a fundraiser to benefit, women’s cancer programs at the Clinical Cancer Center.

If you missed seeing them, you can join us outside of  Froedtert’s Clinical Cancer Center here. For more information on Pink Heals visit


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