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Deer District Market presented by the Froedtert & MCW health network coming to the plaza at Fiserv Forum

Milwaukee — A new night market with an emphasis on supporting minority-owned businesses, supplying the community with healthy, locally-produced food, and supporting and developing small food businesses is coming to the plaza at Fiserv Forum this summer.

Deer District Market presented by the Froedtert & MCW health network is the plaza’s newest weekly event and will be held on eight dates throughout July, August, and September, with the first market set for Wednesday, July 28. The market will take place on Wednesdays from 5 – 9 p.m. on the following dates:

  • July 28
  • August 4
  • August 11
  • August 25
  • September 1
  • September 8
  • September 15
  • September 25 (Saturday)

Deer District Market is produced by Arthur Ircink, creator of the Emmy Award winning PBS show Wisconsin Foodie, which is going on 14 years of telling Wisconsin's amazing food stories from the ground to our plates. Ircink has worked as a filmmaker and entrepreneur in the Milwaukee area for the past 15 years and is also the publisher of local food magazine Edible Milwaukee. As one of the founders of the popular Shorewood Farmers Market in Estabrook Park, Ircink is fascinated with craft, process and promoting a local food economy.

"I'm honored to bring my experience and connections to Deer District to create something new and exciting, building off of all the recent momentum in the district while supporting small business," says Ircink.

Deer District Market is presented by the Froedtert & MCW health network. "We're pleased to partner with Deer District and the Milwaukee Bucks to bring this fun, new event to downtown in a way that promotes healthy eating and support for local food business," said David Olson, senior vice president and chief strategy and business development officer. "Deer District Market will bring healthy nutritious options within walking distance to more of our community and promote a healthier lifestyle by offering nutritious food choices and education."

Starr Butler, vice president of booking and events for Fiserv Forum and Deer District, said, "We are excited to partner with both Arthur Ircink and the Froedtert & the Medical College of Wisconsin health network as we continue our mission to bring unique experiences to Deer District that support and engage our community."

Limited availability still remains for vendors that would like to sign up for Deer District Market. Interested vendors should contact Arthur Ircink at

Follow Deer District Market on Facebook and Instagram at @deerdistrictmarket for more information and event updates.