West Bend, Wis. — Froedtert & the Medical College of Wisconsin St. Joseph's Hospital, 3200 Pleasant Valley Road, West Bend, will change its name to Froedtert West Bend Hospital effective Monday, Nov. 18. The names of two other sites within the Froedtert & the Medical College of Wisconsin health network will change, as well:
- St. Joseph's Hospital will be renamed Froedtert West Bend Hospital.
- St. Joseph's Health Center, on the hospital's campus, will be renamed Pleasant Valley Health Center.
- Community Memorial Hospital will be renamed Froedtert Menomonee Falls Hospital.
The name of Froedtert Hospital, in Wauwatosa, will not change.
The name changes are being made to more clearly convey that these hospitals are part of the Froedtert & the Medical College of Wisconsin health network, reflecting the network's evolution as an integrated academic health system where care is provided system-wide with an academic approach. All network hospitals continue to expand their clinical capabilities and expertise.
"More strongly aligning the identity of all of our hospitals with the Froedtert name underscores our collaboration and reflects our growth as the only academic health system in the region," said Allen Ericson, president Froedtert & the Medical College of Wisconsin St. Joseph's Hospital. "By emphasizing the community location and the Froedtert name, we want to assure local residents that they have access no matter where they receive their care to the high-quality services associated with the Froedtert & the Medical College of Wisconsin heath network."
The hospitals will continue to bear the Froedtert & Medical College of Wisconsin brand, which represents the longstanding relationship between Froedtert Health and the Medical College of Wisconsin. Affiliated hospitals in Kenosha and Pleasant Prairie already reflect new names.