Wellness Marketplace, Vale Health

To help conveniently meet common health and wellness needs — such as better sleep or fitness, the Froedtert & the Medical College of Wisconsin health network collaborates with Vale Health to offer the Wellness Marketplace. Here to tell us more is Mark Lodes, MD, chief medical officer and vice president of population health for the health network. 

What is the Wellness Marketplace? 

The Wellness Marketplace is a new online platform that provides guidance, along with a selection of products and services, all on a single digital platform. We worked together with Vale Health to develop the Wellness Marketplace and to launch it earlier this year. 

How does the Wellness Marketplace work? 

Setting goals is a really important first step toward attaining better health and wellness. Whether you're setting goals around wellness, nutrition, exercise, mental wellness or sleep, there are many products out there that can assist in attaining those goals — but what product to choose? The Wellness Marketplace contains a variety of product categories that can help in that journey. If as you're going through the Wellness Marketplace, you're questioning the goals you've set or want to talk to a clinician about those general aspects of your care, you can click a single button and get on to a visit with one of our doctors. 

How does the Wellness Marketplace ensure quality and convenience? 

On the clinical side, we've vetted the products with our clinicians, and the items on the site have gone through that process. On the nonclinical side, we've worked with Vale Health to research those nonclinical aspects to the products.