From AWS — The Froedtert & MCW health network is using technology to reimagine healthcare. Its innovation arm, Inception Health, seeks to improve the patient experience through digital applications that use artificial intelligence (AI) and data analytics to personalize care and alleviate stress on clinicians. In its quest to meaningfully transform digital engagement, Inception Health built a digital platform powered by Amazon Web Services (AWS). Patients can now access, control and understand their own data, and state-of-the-art applications provide insights and corresponding personalized programs that facilitate access to care.