Froedtert & MCW offer the Froedtert Finder mobile application, which is provided by Connexient Inc. as a wayfinding solution for Froedtert & MCW facilities. The Froedtert Finder mobile application is designed to help patients, visitors and staff with driving directions, parking assistance and with locating the quickest path to an appointment, office or building location.
This Privacy Policy is only applicable to the Froedtert Finder mobile application and describes the types of personal information that we access or collect via the Froedtert Finder mobile application, how we use that information, third parties with whom we may share the information and your choices in modifying or removing the information. Froedtert & MCW will adhere to the policies and practices described in this Privacy Notice for all personal information that it access or collected from the Froedtert Finder mobile application. This Privacy Policy is not applicable to Froedtert’s website, which is governed by the Privacy Notice at https://www.froedtert.com/website-privacy.
How Does Froedtert Access Personal Information?
Froedtert & MCW may potentially access, collect and store personal information in the following situations if you use Froedtert’s Finder mobile application so that you may connect and communicate with our customers. See Table A below for more detail.
Froedtert Finder Mobile Application
The Froedtert Finder mobile application is available at Apple and Google online stores. Connexient collects and provides to Froedtert & MCW the analytics information in Table A below, which we use to improve the functionality and performance of the mobile application and our services. This personal information is anonymized and aggregated with other information so that neither you nor your device can be identified. We store this data in a secure server and maintain it in accordance with our customer agreements. You do not need to register or sign in to access the application.
Table A - Information Capture by Froedtert Finder mobile application
| Event | Information Captured |
| Open App | Number of times that a user opens the app. |
| Close App | Number of times that a user closes the app. |
| Directory | Information on what directory tile was selected (examples include: Rooms, Patient Services, Parking). |
| Get Directions | Name of the location where you start and the destination location. |
| Browse Map | Information on date/time stamp when the user selected the explore map option. |
| Show Point of Interest (POI) on the map | Name of the POI location user selected for navigating. |
| Route | Name of the location where you start and destination location selected for a route. |
| Route Source | Name of the location where you start. |
| Route Destination | Name of the destination location. |
| Google Route | Address of the location where you start and destination location selected for the route. |
| Enter Area | Information on the Zone ID entered (Polestar geofence identifier) when you enter a Froedtert or MCW facility. |
| Exit Area | Information on the Zone ID entered (Polestar geofence identifier) when you leave a Froedtert or MCW facility. |
| Install | Counts the number of times that you open and close the mobile application. |
| Search Choice | Search criteria entered by the user to search for POI location (example: lounge, courtyard). |
| Star Rating | Rating selected by the user to review the Froedtert Finder mobile application (Values 1 to 5) |
| Uncompleted Routes | Information on the last step completed in an uncompleted route. |
| Continue Button | Number of the times user has viewed the COVID 19 alert screen and has tapped on Continue button. |
What Does the Froedtert Finder Mobile Application Do? Does It Access Personal Information if I Use It?
The Froedtert Finder mobile application can be used for driving directions, parking assistance and locating the quickest path to an appointment, office or building location before entering any building and after going inside. If you decide to use Froedtert Finder to get driving directions, our mobile application will first ask you if you want to use your mobile device’s navigation tool — Google Maps, Apple Maps or Waze. If you consent, then the Froedtert Finder mobile application will transmit the street address where you are at when you start your route and the street address of your destination to the navigation tool of your choice. The mobile application accesses location services to enable you to launch a route from a shared link (Meet Me feature) or appointment reminder and to detect when you have arrived onsite and parking your car, even when the mobile application is closed or not in use. We do not access, collect or store this personal information, but Google Maps, Apple Maps and Waze might, so we encourage you to review their privacy notices to learn more:
Apple Privacy Policy: https://www.apple.com/legal/privacy/en-ww/
Google Privacy Policy: https://policies.google.com/privacy
Waze Privacy Policy: https://www.waze.com/legal/privacy/
Once you arrive at your location, the Froedtert Finder mobile application will help you find a parking spot close to your appointment. After you park, the location of your car — its latitude, longitude and altitude — will be stored locally on your device until you drive away from the hospital/healthcare facility that you visited. The Froedtert Finder mobile application will ask if you want to delete this information from your device and the information is stored or deleted based on your choice. We do not access, collect, use or store this personal information, but you should check your navigation tool’s privacy notice to learn whether the tool uses your parking information.
Does The Froedtert Finder Mobile Application Access Personal Information Or Track Me After I Go Inside The Facility To My Appointment?
After you enter a facility, Froedtert & MCW use Bluetooth Low Energy (“BLE”) beacons to transmit a signal to the Froedtert Finder mobile application on your device to guide you to your appointment. No user or device information is exchanged with BLE beacons, and the beacon’s signal is not stored on your device.
Your Consent and Permission
By using the Froedtert Finder mobile application, you consent to our collection and use of your personal information as described in this Policy. We want to make every effort to keep you informed and aware of how we are protecting your privacy and the ways in which your personal information is used.
If we change our Privacy Policy, we will post those changes on our website to keep you up-to-date on what information we collect, how we use it and under what circumstances we may disclose it.
Contacting Us
If you have any questions about this Privacy Policy, please contact us at the following address:
Froedtert Health Compliance Department
N74 W12501 Leatherwood Court
Menomonee Falls, WI 53051
Email: [email protected]
Phone: 414-259-0220